Customized Sales Ops. and FP&A for All.
” Don’t think of Sales Ops just as a support role. In fact, it is an increasingly strategic function.”
Tatsu Orii 
Today, many companies, including startups, establish and dedicate entire teams to managing sales operations, often referred to as Sales Ops (or Strategy Ops, Revenue Ops, Commercial Ops, Channel Ops). Sales Ops aims to optimize the sales process, minimize friction, and enhance the efficiency and success of sales professionals. However, it’s essential not to perceive Sales Operations solely as a support role. In reality, it plays a crucial and increasingly strategic function.
What is Sales Operations?
While sales reps have well-defined roles, Sales Ops typically manages a wide range of tasks and responsibilities that can vary from team to team. In essence, Sales Ops oversees everything related to sales and revenue. Their roles and responsibilities encompass areas such as commercial strategies, operational excellence, enablement, and analysis (FP&A). The following examples illustrate common responsibilities:
- Modelling GTM strategies and market segmentation
- End-to-End process management of Supply Chain (Supply & Demand, Inventory)
- Financial planning and analysis (e.g. revenue, units, margin, headcounts, budgets)
- Territory planning and accounts assignment
- Sales forecasting and reporting (Demand to Supply forecasting)
- Data and systems management such as a CRM
- Sales compensation and incentives
- Training sales teams in processes, services and products
- Business process improvement
- Sales metrics and performance management
- Leadership as a “Chief of Staff”
Common challenges around sales operations
Sales Ops is a function making sure sales forces and revenue growth consistently moving forward successfully. Without a doubt, your company’s Sales Ops makes best efforts to ensure everything is running smoothly on the back end of sales. At the same time, they usually face their own set of difficulties. Here, you will find a list of common challenges around sales operations, which is mostly unsung.
- Too wide range of tasks and responsibilities can become overwhelming for Sales Ops
- Area of expertise required for Sales Ops varies by phase where a company stands, as well as by team who needs their support
- Juggling with ad-hoc requests
- Prioritizing long-term goals, but with meeting immediate sales needs
- Finding a right sales ops person who can perform both strategy and operations is a challenge
What TAZ LONDON can help?
As sales operations become more common in organizations, it is important to recognize their challenges and think how to overcome those. In addition, many companies are today in tough economic times. There are companies who view sales ops as an “overhead” and make cutbacks. On the other hand, there are more constant changes around business and technology climates which can be harder to keep up with without focus and support of sales operations. This gap is where TAZ LONDON should help and fill out for your business and our experts provide a best customization of Sales Ops and FP&A.
Our Priorities
- To set Sales Ops and FP&A available for all
- To strengthen the foundation of business
- To amplify business growth outcomes with sales operations